The supplement industry in the UK is worth around £500 million a year & shows no sign of slowing down.
The promise of a quick health fix conveniently packaged into a two-a-day tablet is a very alluring one. Everyone wants to look & feel their best, but time & energy is often in short supply. So why not take a short-cut?
Sadly, our bodies are not made for short-cuts, instead they’re hard wired to take the long route round. So, what does that mean for supplements?
Well, in short – the majority are a waste of time & money – for several key reasons.
The first is that they often contain vitamins and minerals that are already found in abundance in our diets. Given our body doesn’t store many of these, any surplus is simply excreted – talk about money down the drain.
Secondly, our bodies are old school. They are used to extracting nutrients from food that we’ve eaten for generations. Introducing processed & artificial forms of vitamins or minerals makes things more complicated & often the result is low bioavailability & uptake by the body. Again – money down the drain.
You might be wondering why so many supplement companies choose to use artificial, low bioavailable micronutrients whilst bulking them out with fillers and binders? It’s cheap. It is true for every industry, but particularly with supplements – you pay for quality.
But in the supplement game, it’s not just about quality. It’s about quantity too!
You can be taking the best quality nutrient, but if it’s a low quantity, then you’re unlikely to feel any benefit. Unless of course you take 10 tablets a day – which definitely won’t be kind to your liver or your bank balance.
We’ve painted a fairly critical view of the supplement market, haven’t we?
Well, it’s not all bad.
When you’re supplement savvy, you can find the brands that have really done their homework & deliver on their promises.
+ Quality formulas that don’t waste valuable space on nutrients that you probably don’t need. Instead, focusing on the ones that you do & are likely not getting enough of.
+ Using high quality, bioavailable ingredients that are 100% natural – no need for any artificial bulkers, fillers or stabilisers.
+ Carefully balanced formulas where the quantity of each ingredient has proved efficacy – there’s no point it being in there if it’s not going to make a difference right?
+ No false promises. No quick health fix. No excuse to stop eating your 5-a-day. Instead, a synergistic addition to your daily routine that will compliment your healthy lifestyle & take it to the next level.
It’s not about what you cut out, but about what you add in.
Now you’re supplement savvy, why not find out more.